Ardu Prime, a Greek Broker, Rebrands and Launches Crypto Service

Ardu Prime, a Greek-based forex and contract for difference (CFD) broker, has developed a new website to provide traders with a "more engaging experience."

The broker stated that the redesigned website offers "attractive navigation" and additional features such as cryptocurrency account funding from cryptocurrency wallets.

The introduction occurs after the long-standing broker, founded in 1999, redesigned its brand logo and color.

Sotiris Promponas, the chief executive officer of Ardu Prime, stated that the company determined its website and logo needed to be revised to accommodate its new product line.

The broker claims to offer more than 150 CFD products and specialty instruments, such as the US Dollar Index, which typical brokers offer less frequently.

Meanwhile, Ardu Prime debuted Ardu Crypto, a comprehensive cryptocurrency exchange and custody service.

The broker stated that it began the cryptocurrency business after receiving registration as a virtual asset service provider (VASP) from the Hellenic Capital Market Commission, which regulates the financial markets in Greece.

"Our new crypto trading and exchange services are designed to meet the needs of both tech-savvy traders and crypto enthusiasts around the world, allowing diversification across some of the best-performing cryptocurrencies by market capitalization, access to deep liquidity, and more," Promponas explained in a statement provided to Finance Magnates.

Meanwhile, Ardu Prime announced a premium sports collaboration with the EuroLeague, a European professional basketball club championship sponsored by Turkish Airlines.

In addition, the broker has teamed with EuroCup Basketball, an annual professional basketball club championship sponsored by Chipita.

These sports agreements are intended to improve the broker's brand and market presence globally, according to Ardu Prime.

In addition, the brokerage announced the opening of new offices in Athens, the capital of Greece, and downtown London.

Ardu Prime claimed that the new office sites will facilitate its expansion and allow it to serve more clients "across many geographies."

"London is the most important financial center in Europe. "We are excited to establish a presence in the City and be at the epicenter of the industry," said Promponas.